Mindbody
Let's shape the future of wellness together.
business management • education • scheduling • online scheduling • ecommerce
1001 - 5000
💰 $500M Private Equity Round on 2021-10
Senior Lifecycle Marketing Manager
May 16
Mindbody
Let's shape the future of wellness together.
business management • education • scheduling • online scheduling • ecommerce
1001 - 5000
💰 $500M Private Equity Round on 2021-10
Description
• Drive engagement and advocacy while reducing churn • Develop marketing campaign strategy focusing on email, webinar, and in-product marketing • Share insights based on tracking and reporting • Collaborate with cross-functional teams to build strategy and roadmap • Develop automated nurture programs for customers and prospects • Work on campaign strategies against customer personas and goals
Requirements
• Bachelor’s degree in related field or equivalent experience • Senior level email marketing experience with 4+ years in a SaaS environment • Thorough knowledge of digital marketing strategies and customer lifecycle journey • Experience with marketing automation platforms (Marketo experience preferred) • Excellent creativity and attention to detail
Benefits
• Competitive salary • Health insurance • Paid time off • Professional development opportunities
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