Director of Growth, Website Strategy

May 2

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Podium

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Everything local businesses need to win.

Online Reviews • Reputation Management • Review Analytics • Customer Reviews • Small Business Reviews

1001 - 5000

Description

• As a senior leader in our Integrated Product/Marketing organization, you will own the strategy for Podium.com, sitting at the intersection of product, marketing, design, and engineering. This role requires a visionary leader who possesses a blend of strategic thinking, technical fluency, and creative storytelling. The ideal candidate has deep expertise in website strategy, conversion rate optimization, SEO / growth tactics and a track record of developing strategies that attract, convert, and retain visitors. This leader moves with extreme ownership and urgency, relentlessly prioritizing high impact initiatives that move business metrics. • Develop and articulate a clear vision and roadmap for Podium.com that supports Podiums’ growth and customer experience goals. • Lead a team of cross functional partners across design/creative, engineering, and marketing to bring your strategy to fruition, optimizing for speed while not sacrificing quality. • Audit the entire user journey on our website, identifying opportunities to improve conversion, drive understanding and intent, and improve user experience. • Own the end-to-end responsibility for website changes from ideation, to implementation to measurement. • Implement a rigorous testing roadmap from landing pages to CTAs to form optimization, driving continuous improvement to key funnel metrics. • Lead internal & external team in implementing an SEO and editorial strategy that grows high intent traffic and ACV generated via organic search. Partner with design on a video-heavy approach. • Partner with marketing channel owners to maximize advertising impact, by developing tools, content and pages that increase lead volume and conversion. • Grow and develop an exceptional team, known for deep expertise, innovative ideas, speed, and results. Foster a positive team dynamic. • Draw from your past playbook while continuously generating new insights, staying on top of industry best practices & internal learnings. • Partner with engineering to drive strategy on the website tech stack and QA processes to ensure that the site is highly reliable. • Develop reporting dashboards that drive visibility of performance and drivers • Build a mobile-1st experience

Requirements

• 7-10+ years in growth product management or growth marketing roles, with 5+ years driving website strategy, product growth, and organic customer acquisition. This candidate ideally has SaaS experience. • Deep expertise in web strategy, conversion rate optimization, product growth tactics, and SEO (at scale) at consumer or B2B companies • Familiarity with the marketing funnel from traffic generation to MQL to opportunity creation to deal closure • A performance driven mentality and a track record of driving meaningful improvements across key metrics like site conversion rates, traffic, leads and ACV generated • Stellar project management and collaboration skills, with the ability to work effectively across cross-functional teams at a high velocity • Analytical horsepower. Fluency in analytics platforms such as Google Analytics and data visualization tools • Ability to dig deeply into data nuances while also serving as a data simplifier who brings clarity on core insights to stakeholders • Stellar communicator across all levels of the organization • Passion for working in a fast-paced software environment and a drive to continuously grow impact • Excellent critical thinking and problem-solving skills • Lead by example approach - we have a startup culture and while you will start with a great team (and grow it), leaders at Podium roll-up-your-sleeves • Customer-first mentality

Benefits

• Open and transparent culture • Life insurance, long and short-term disability coverage • Paid maternity and paternity leave • Fertility Benefits • Generous vacation time, plus three 4-day summer holiday weekends • Excellent medical, dental, and vision benefits • 401k Plan with competitive company matching • Bi-annual swag drops with cool Podium gear and apparel • A stellar HQ (Utah) gym with local professional coaches and classes offered • Onsite HQ (Utah) child care center, subsidized for employees • Additional benefits for fully remote employees