Senior Lifecycle Marketing Manager - CRM

8 hours ago

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1-800 CONTACTS

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1001 - 5000

Description

•SeekWell is the parent company of 1-800 Contacts, Luna, and Hello Eyes. •As a Sr. Lifecycle Marketing Manager on our CRM team, you will play a critical role in building awareness and adoption of our glasses offering. •You’ll drive glasses cross-sell purchases and improve retention of glasses customers. •The successful candidate will have a track record of creating marketing strategy and driving business impact.

Requirements

•7+ years of experience in CRM, lifecycle marketing, or email / SMS marketing in an e-commerce, direct-to-consumer business •Demonstrated expertise using customer data platforms and marketing automation tools to reach targeted customer segments with relevant and effective messaging •High proficiency with analytics platforms such as Adobe Analytics, Tableau, or Power BI •Strong analytical skills with the ability to interpret data and generate actionable insights •Proven ability to collaborate with multiple stakeholders to drive innovation and enhance customer experiences •Comfortable with the hands-on execution needed to deliver business outcomes such as retention, cross-sell, and NPS •Dedication to creating effective customer-facing communications and experiences including establishing and testing different messaging frameworks to unlock growth •Ability to lead cross-functional groups where you don’t directly manage team members •Demonstrated success advancing marketing strategy while also executing day-to-day work •Attention to detail and a strong sense of ownership over quality and accuracy •Excellent project management and organizational skills

Benefits

•Free eye exams for your entire family •Deep discounts on lenses, glasses, and other services •Amazing healthcare coverage •401(k) match •Flexible PTO •Tuition reimbursement program •In-house restaurant with highly discounted meals (Steak dinner under $6) •Free snacks, ice cream, and drinks every day •Full onsite gym