Senior Field and Demand Generation Marketing Manager

September 17

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Alight Solutions

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Business Consulting and Services • Human Resources Services

10,000+

Description

• Develop and implement a digital-first marketing strategy focused on demand generation. • Maintain regular communication with sales and leadership teams. • Lead and develop high-performing marketing programs. • Collaborate with sales teams to create tailored sales messaging. • Represent Strada at regional trade shows and events. • Provide reporting and analytics on marketing campaigns effectiveness. • Foster collaboration and enhance partner programs with technology providers. • Work with the global marketing team on local campaigns. • Manage both marketing and sales development rep resources.

Requirements

• Minimum of 7 years of marketing management experience. • Extensive knowledge of the North American market. • Industry experience in Outsourcing Services, Professional Services, Software, or Technology. • Strategic thinker able to translate market requirements into marketing programs. • Proven ability to execute multiple projects on time and within budget. • Experience with content creation, marketing automation tools, and lead nurturing. • Strong understanding of branding, lead generation, and sales processes. • Deep expertise in electronic and social marketing strategies. • Excellent written and verbal communication skills. • Highly organized, capable of thriving in a fast-paced environment. • Ideally, prior experience with ABM and ICP marketing. • Preferably, marketing experience across both private and public sectors. • Previous experience in team management.

Benefits

• A variety of health coverage options. • Wellbeing and support programs. • Retirement plans. • Vacation and sick leave. • Maternity, paternity & adoption leave. • Continuing education and training. • Voluntary benefit options.