Content Marketing Manager

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AppOmni

WebsiteLinkedInAll Job Openings

Cloud Security • SaaS Security • SaaS Compliance • SSPM • SaaS Security Management

51 - 200 employees

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 Series C on 2022-12

Description

• Shape and own the strategy and execution of derivative content — repurposed from reports, owned blogs, case studies, webinars, or guides — to support cross-functional programs and complete the last mile of content distribution. • Be comfortable with repurposing existing and upcoming content into different formats: contributed blogs, ad copy, web page content, infographics, listicles, data viz diagrams, or messages for podcast/video appearances. • Collaborate with the head of content and social media manager to determine key moments and messaging priorities throughout the year, maintain the editorial calendar, and drive alignment across organic and paid touchpoints. • Work closely with freelance designers and agencies on project management, align handoff expectations, anticipate questions/needs, and get ahead of deadlines. • Partner with the Marketing team to provide content support for sales enablement. • SEO & Digital Content Optimization: Ensure all content is optimized for search and LLMs, and collaborate with the Content team to maximize the discoverability and performance of blog posts, landing pages, and other online assets. • Work with subject matter experts to confirm technical accuracy of anchor and glossary content; and continually update high-performing web assets with our SEO agency. • Work with our webmaster and web agency to ensure proper meta titles, description, excerpts, and alt texts on launch landing pages. • Analytics & Content Performance: Use analytics to track content performance, provide insights into what’s working, and iterate based on data. Work with the Marketing team and partner agencies to track the impact of content efforts on engagement, leads, and SEO rankings. • Document processes in team playbooks and learning systems.

Requirements

• A deep understanding of Enterprise audiences and first-hand experience marketing to decision makers and software engineers. • Excellent writing and copyediting skills, with ability to convey complex technical information clearly and effectively to diverse audiences. • 5+ years of experience in Tech B2B Marketing is highly required. • Have an eye for good design and layout that prompts user action. • Track record of strategic collaboration on editorial calendars, content campaigns, topic ideation, and creative briefs. • Strong organizational and project management skills, with a focus on balancing multiple priorities and meeting deadlines. • Experience working with tools like WordPress, Hubspot, Salesforce, GA4, Asana, Google Suite, Seismic, SEMrush, or similar (nice-to-have: Figma and Adobe Creative Suite). • Self-starter mindset.

Benefits

• Base Salary: The annual base salary compensation range in the U.S. for this role is: $104,550 - $141,450 USD. Final offer amounts are determined by factors such as the final candidate’s skills, qualifications, and experience, as well as business considerations and peer compensation. • Stock Options: Our vision is to not just grow as a company but to grow together. By offering stock options, we are inviting you to be an integral part of our journey forward. • Benefits: The many benefits of employment with AppOmni include working remotely, new hire home office / computer equipment stipend, generous paid time off, paid company holidays, paid floating holidays, paid parental leave, paid sick time and paid family leave for applicable states, health insurance - medical, dental, and vision with HSA option, LifeWorks Employee Assistance Program, company-provided life insurance, AD&D, STD/LTD and additional supplemental life insurance options, 401(k) and Roth retirement saving accounts, and a monthly wellness benefit reimbursement. All benefits are subject to eligibility requirements and plan details.