Director of Customer Acquisition

2 days ago

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Automattic

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We are passionate about making the web a better place. Fully distributed since 2005.

1001 - 5000

💰 Funding Round on 2021-05

Description

•Jetpack is looking for an experienced Marketing leader to create and implement strategies to acquire, convert, and monetize customers. •Optimizing new user flows from host partners to increase free-to-paid conversion rate. •Creating and scaling new paid media campaigns across platforms, campaign types, and targeting methods. •Growing organic website traffic and conversion by leveraging new content and other organic acquisition strategies. •Leveraging plugin listings to increase acquisition from key WordPress entry points. •Expanding revenue via targeted upsell and incentive uplift of our free user base. •Generating insights to improve creative across customer touchpoints. •Discovering new sources of growth by testing new ads, funnels, and marketing channels.

Requirements

•Love solving problems and discovering opportunities to help people succeed •Marketing Strategy – Understanding the levers of a scaling business. •Acquisition Channels – Developing and scaling paid and organic campaigns across any channel. •Analytical Capabilities – Owning the measurement framework of how our growth strategies impact the business. •Communication – Writing with an understanding of your audience. •Leadership - Mentors the team for continued professional development. •Project Management - Developing systems for accountability across teams. •Knowledge of WordPress: Understanding and knowledge of the WordPress ecosystem is a plus.

Benefits

•open vacation policy •fully-remote company