Marketing SEO and Website Project Manager

9 hours ago

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Description

• Oversee website projects, including new page creation, page enhancements, technical updates, and user experience to align with business goals. • Coordinate with internal teams (brand, content and product marketing) and third-party agencies to ensure a cohesive approach to website management and content strategy. • Lead the planning and proposal of website updates, redesigns, and optimizations. • Recommend and implement enhancements to drive engagement, reduce bounce rates, and improve user experience. • Test and optimize website features to improve conversion rates and support lead generation. • Manage timelines and resources to ensure timely and effective project delivery. • Manage SEO agency and internal stakeholders on SEO strategies to improve organic search performance and increase visibility for target audiences. • Ensure regular SEO audits are conducted that identify areas for optimization from both a content SEO and technical SEO perspective. • Track, report, and analyze website analytics, search rankings, and SEO performance to guide strategic decisions. • Partner with the content team and product teams to ensure all new content is optimized for SEO best practices. • Monitor website and SEO performance using tools like Ahrefs, Google Analytics, Google Search Console, Salesforce, and HubSpot. • Present performance results on how programs are delivering/impacting pipeline and lead creation to key stakeholders and senior leadership with actionable insights and recommendations.

Requirements

• 5+ years in website project management, SEO and digital marketing. • Strong knowledge of SEO principles, strategies and reporting tools. • Proficiency with website management platforms (WordPress), SEO tools (Ahrefs, Google Analytics, Google Search Console) and project management software (Asana). • Experience managing third-party agencies and cross-functional teams. • Ability to interpret analytics data, identify trends, and leverage insights to guide project decisions. • Excellent written and verbal communication skills, with the ability to collaborate effectively with diverse teams and stakeholders. • Strong organizational and critical-thinking skills, with a proactive approach to identifying challenges and finding effective solutions.