Senior Conversion Copywriter

October 15

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Logo of Black & White Zebra

Black & White Zebra

online media • publishing • technology • community • training

11 - 50

Description

• Craft persuasive, conversion-focused copy for various digital platforms. • Collaborate with marketing and product teams to optimize sales funnels using data-driven insights. • Develop engaging content across multiple formats aligned with business goals and brand messaging. • Design and execute A/B tests to evaluate copy effectiveness. • Work closely with teams to ensure copy aligns with brand voice and goals. • Mentor and guide junior writers to set the standard for copywriting practices.

Requirements

• Proven experience in conversion copywriting with a strong portfolio showcasing high-impact web, email, social media, and paid ad copy. • Expertise in A/B testing and using analytics to drive content optimization. • Strong understanding of digital marketing principles, sales funnels, and how to apply them to copywriting. • Excellent communication skills. • Ability to manage multiple projects simultaneously while maintaining high standards of quality and accuracy. • Experience in using content management systems, email marketing platforms, and analytics tools.

Benefits

• Bonus eligibility based on discretion • Comprehensive benefits package

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