Advisor - Email and SMS Marketing

2 days ago

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Description

• The Advisor – Email and SMS Marketing, Performance Strategy is a seasoned and versatile email and SMS marketer. • This role is pivotal in developing a top-tier email marketing program that maximizes donation revenue, fosters engagement through audience-centric campaign strategies, and enhances reach via list growth and site traffic optimization. • We seek an enthusiastic email marketer eager to leverage their expertise to elevate our email marketing channel and shape its strategic direction. • This data-driven individual is both creative and analytical, with a profound understanding of email marketing campaign best practices, audience segmentation, and content optimization strategies. • The Advisor will provide thought leadership and mentorship to a high-performing email and SMS marketing team, ensuring the efficient execution and strategic optimization of all campaigns. • This role is crucial in driving business transformation by promoting a culture of innovation and forward-thinking, and assisting with technology roadmap development.

Requirements

• Advanced knowledge of Salesforce Marketing Cloud, with proven relevant experience or Salesforce Marketing Cloud Email Specialist certification. • Understanding of Salesforce Data Cloud capabilities. • Expertise in email marketing and SMS campaign development, strategy, and performance analytics. • Proficiency with data platforms such as Tableau and Adobe Analytics. • Advanced skills in MS Excel, including pivot tables and data visualizations. • In-depth knowledge of email deliverability and list hygiene best practices, as well as CAN-SPAM, GDPR, and CCPA compliance regulations. • Experience in developing testing hypotheses and conducting A/B experiments to generate actionable insights. • Proficiency in creating and editing HTML email templates. • Excellent verbal and written communication skills, with strong editing and proofreading abilities. • Ability to thrive in a fast-paced, collaborative environment with rapidly changing technology. • Quick learner of new email software packages, with an interest in assisting with department training. • Knowledge of project management and agile workflow management. • 6+ years of experience supporting large-scale email marketing programs, including leading and implementing new programs and technologies.

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans) • 401K Retirement Plan with 7% Employer Contribution • Exceptional Paid Time Off • Maternity / Paternity Leave • Infertility Treatment Program • Adoption Assistance • Education Assistance • Enterprise Learning and Development • And more