Senior Manager - Brand Strategy
November 16
Description
• Oversee key brand elements including strategy, voice, design, stories, and experience. • Drive the ongoing development and refinement of MDC’s brand strategy. • Craft compelling stories to shape how MDC is perceived. • Partner with creative resources for brand messages and content strategy. • Tailor brand experiences for different owner journey stages. • Conduct market research to inform brand strategy.
Requirements
• Bachelor’s degree in marketing or business. • 10+ years of experience within brand strategy and/or brand marketing. • Experience with credit unions, financial services, and/or fintech. • Experience leveraging brand measurement to drive business results. • Working knowledge of AI tools for ideation and efficiency. • Strong collaborator in a cross-functional environment. • Excellent writing skills; primary copywriter for MDC. • Public speaking skills for presentations and meetings. • Detail-oriented, organized; ability to multitask.
Benefits
• Medical • Dental • Vision • Employee Assistance Program • Life Insurance • Disability Plans • Parental Leave • Paid Time Off • 401k • Tuition Reimbursement
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