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• Develop and implement comprehensive growth marketing strategies aligned with the company's overall business objectives• Lead the planning and execution of multi-channel user acquisition campaigns• Create engaging content and campaigns to drive user interaction and retention• Utilize data analytics tools to track key performance indicators (KPIs) and measure the effectiveness of marketing campaigns• Conduct A/B tests to optimize marketing campaigns and identify high-performing strategies• Manage the marketing budget effectively and allocate funds to maximize ROI• Collaborate closely with cross-functional teams to align marketing efforts with overall business goals• Design and implement integrated marketing campaigns across various channels• Develop and manage lead nurturing campaigns, automate workflows, and personalize customer experiences• Utilize data analytics to identify trends and optimize strategies to improve customer lifetime value and reduce churn
• Bachelor's degree in Marketing, Business Administration, or a related field• 5+ years of experience in growth marketing or digital marketing• Proven track record of driving SaaS user acquisition, engagement, and retention• Strong understanding of digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing• Experience with data analytics tools and A/B testing methodologies• Excellent analytical skills and ability to interpret data to inform decision-making• Strong leadership and team management skills• Creative thinker with a passion for innovation and problem-solving
• Comprehensive health coverage (medical, dental, and vision)• Generous paid time off, including vacation, sick leave, and company holidays, plus a special day off for your birthday!• Life and AD&D insurance• Short-term and long-term disability coverage• Health Savings Account (HSA) and Flexible Spending Account (FSA) options• Parental leave• 401(k) retirement plan
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