Director - Demand Generation

November 14

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Digital.ai

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application lifecycle management • continuous integration • DevOps • application release automation • continuous delivery

501 - 1000

Description

• Digital.ai is looking for an outstanding data-driven and creative Director, Demand Generation to add to our Marketing Team. • You will be responsible for creating and executing awareness and demand generation marketing campaigns across digital and traditional channels that enable the company to achieve our revenue targets. • You will develop and quarterback the execution of integrated marketing programs and campaigns designed to create demand and influence opportunity creation within our target market segment. • Above all else, you are a startup-minded, over-achieving Marketing enthusiast who enjoys trying new things and stepping outside your comfort zone.

Requirements

• 8+ years of experience in demand generation in a fast-growing, start-up environment. B2B SaaS strongly preferred. • Familiar with CRM and marketing automation tools; SFDC and Marketo preferred. • Experience with creating engaging and creative content for awareness and demand generation campaigns. • Excellent written communication skills: you will be developing conversion-optimized copy for email, landing pages, ads, etc. • Project management skills and the ability to manage multiple priorities effectively. • Collaborative team player and self-starter, ability to influence cross-functional stakeholders to bring them along on your journey. • Experience driving revenue results across multiple channels, including scaling global strategy for local execution. • Experience with and understanding of traditional, digital and emerging channels to create demand. • A deep understanding of integrated campaign best practices, playbooks, customer journeys, etc. • Experience growing a database organically and generating warm leads for BDRs • Ability to learn new technologies, products and systems quickly. • Creative, innovative, resourceful, with the ability to work successfully in an ever-changing environment with competing priorities. • Most of all, a general “can do” whatever-it-takes attitude to solve any problem and win at any challenge.

Benefits

• Robust benefits options including Medical, Dental, Vision and other plans • Unlimited Paid Time Off (PTO) program plus recognized holidays • Unlimited access to continuous learning and professional development with TalentLMS • Flexible working arrangements in a remote setting • Opportunity to work with a diverse, globally distributed team