Digital Marketer

November 4

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DotActiv

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Category Management • Shelf and Floor Space Planning • Business Intelligence • Retail Software • Retail Solutions

51 - 200

Description

• At DotActiv, we pride ourselves on providing the global retail market with high-quality category management software and advisory services aimed at making in-store shopping an all-around better experience. • The purpose of our existence is: “To accelerate the world’s transition to retail sustainability through category management that simultaneously delivers remarkable performance, exceptional shopping experiences, and meaningful strides towards sustainability.” • In pursuit of these goals, we seek an exceptional Digital Marketer to play a pivotal leadership role within our Marketing team. • This position extends beyond traditional marketing duties, encompassing significant leadership responsibilities as the second in command to our Marketing Manager. • The ideal candidate will combine creative expertise with strong leadership skills, poised to drive our content strategy and oversee essential marketing functions. • You will ensure that our messaging resonates powerfully with our diverse clientele and aligns seamlessly with our strategic objectives. • Additionally, you will provide crucial support in managing the department's daily operations and spearheading long-term initiatives when needed.

Requirements

• Degree in Marketing, Journalism, Communications, or a related field. • Minimum of 3-5 years of experience in digital marketing or content creation, with proven strategic planning and team leadership capabilities. • Proven experience with SEO, including both On-Page and Off-Page optimization, and the ability to collaborate with technical teams on site optimizations. • Experience in developing comprehensive content strategies that encompass all stages of the buyer’s journey. • Proven ability to create high-quality content for a variety of platforms (blogs, social media, ebooks, etc.), with a focus on engaging and converting target audiences. • Proficiency with digital marketing tools and platforms, including Google Analytics, Google Search Console, WordPress, and others relevant to the role. • Advanced proficiency with HubSpot, including experience in building workflows, managing lists, and orchestrating content-driven campaigns to enhance marketing automation capabilities. • Exceptional verbal and written communication skills, suitable for diverse audiences. • Strong interpersonal skills with a proven track record of mentoring and motivating team members. • Highly creative with experience in ideating and executing attention-grabbing marketing campaigns. • Excellent problem-solving skills, capable of managing multiple tasks simultaneously and meeting tight deadlines. • Demonstrated ability to develop and execute strategies that align with the company's goals, with a robust ability to measure and report on their success. • Data-driven mindset with advanced analytical skills to assess content performance and market trends accurately. • Proactive, reliable, responsible, and meticulous with a keen attention to detail, especially under tight deadlines.

Benefits

• A starting monthly Cost to Company salary of between R20 000 and R30 000, depending on your qualifications and experience. • The opportunity to work remotely. • Significant investment in your professional development through both internal and external training programs. • Transparent and merit-based promotional and pay increase systems. • A strategic career development path tailored to your personal and professional growth ambitions.