B2B Marketing Specialist

September 20

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Equip

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201 - 500

Description

• Core contributor to provider national, regional, and speciality-specific marketing implementation, including audience segmentation, campaign design, tactical execution, and reporting. • Work closely with cross-functional teams and leaders from across Equip, including Commercial, Research, and Clinical teams. • Core contributor to Equip Academy execution. Includes project management and reporting on trends across events. • Own marketing qualified lead processing in Salesforce and report on performance for each lead qualifying event. • Help to ensure data accuracy through regular Salesforce audits. • Support project management of B2B assets; manage timelines/deadlines with stakeholders and supporting functions; proactively provide status updates to manager.

Requirements

• 2+ years of marketing experience. • Experience with B2B or clinical audiences is encouraged but not required. • Ability and eagerness to learn new marketing techniques and technologies. • Creativity and open-mindedness to generate new ideas and ability to lead the experimentation of select tactics. • Ability to analyze and synthesize data into clear insights. • Excellent time management skills to maximize productivity and performance. • High attention to detail. Must understand that small things can impact a project. • A strong sense of ownership in your work and the company’s health. • Confidence collaborating across a variety of functional stakeholders. • Experience with Salesforce, Asana, and data management tools is preferred.