Paid Marketing Content Manager

November 10

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Forbes

WebsiteLinkedInAll Job Openings

Business • Finance • Investing • Technology • Politics

201 - 500

💰 $200M Corporate Round on 2022-02

Description

• Forbes Marketplace is seeking a Paid Marketing Content Manager to lead WordPress content creation, page performance optimization, and page asset management for Paid Marketing teams. • This role combines hands-on WordPress page production, copywriting and editing, performance analyses, and page production workflow oversight. • The successful candidate will report to the Paid Marketing Publishing Manager and to assigned Paid Marketing team leads.

Requirements

• WordPress CMS expertise: 3+ years of hands-on experience with WordPress, specifically in building and optimizing landing pages and funnels for Paid Marketing campaigns. • Proficiency with both Classic and Gutenberg Block editors and template-based page production. • Paid Marketing expertise: Experience implementing SEM tactics including campaign messaging and lander alignment, conversion priming, on-page CTR and CNV best practices, and A/B testing. • SEO, SEM and Advertorial copywriting and editing: Solid writing and editing skills in repurposing and optimizing existing SEO and SEM content per Paid Marketing strategies. • AI content generation skills and advertorial copywriting skills are a plus. • Image sourcing and editing: Curate stock photography that complements campaign messaging and boosts user engagement. • Time management: Able to prioritize and allocate your time to ensure team requests and requirements are completed in a timely manner. • Communication and collaboration: Excellent verbal and written communication skills and the ability to engage with team members and external support teams. • Attention to detail and quality control: Ability to produce WordPress pages, manage request workflows, and review deliverables with minimal errors. • Flexibility: Willingness to accommodate global team time zones and adapt to a fast-paced work environment. • Project management: Familiarity with project management tools including Trello, Slack, and Jira is a plus. • Proactive mindset: Ability to identify opportunities to improve content production efficiency and propose actionable solutions to management.

Benefits

• Competitive salary • Medical, dental and vision coverage • 35 Days of PTO (Including Bank Holidays) • Day off the 3rd Friday of every month • Disability coverage • Employee assistance program • Paid parental leave program