Paid Social Media Buyer
Yesterday
Description
• Manage, monitor, and optimize paid social media campaigns on Meta and TikTok to meet performance marketing objectives. • Analyze campaign performance metrics to identify growth opportunities and implement data-driven optimization strategies. • Collaborate with creative teams to develop and iterate ad creatives that resonate with target audiences and align with platform best practices. • Conduct A/B testing on ads, audiences, and bidding strategies to identify winning combinations. • Maintain a deep understanding of the performance marketing landscape, including platform updates, trends, and emerging tools. • Work closely with internal stakeholders and external partners to ensure campaign goals are met. • Work with analytics team members to maintain detailed performance reports and insights for stakeholders, offering recommendations for scaling campaigns. • Manage budgets effectively, ensuring profitable allocation of ad spend while meeting or exceeding performance KPIs. • Stay up to date with platform policies and ensure compliance across all campaigns.
Requirements
• Proven experience in media buying on Meta (Facebook and Instagram) and TikTok, with a strong understanding of platform-specific best practices. • Demonstrated ability to optimize campaigns for ROAS, CPA, and other key performance metrics. • Strong analytical skills with proficiency in tools such as Google Analytics, Meta Ads Manager, TikTok Ads Manager, and Excel. • Experience managing performance marketing budgets at scale. • Excellent communication and collaboration skills, with the ability to work effectively across teams. • Familiarity with project management tools like Trello, Asana, or Airtable is a plus. • A proactive and detail-oriented approach to problem-solving, with the ability to manage multiple campaigns simultaneously. • Knowledge of the Health, Insurance, or Financial Services verticals is a strong advantage. • Flexibility to work across global time zones and adapt to changing priorities.
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