Lead Marketing Analyst

November 9

Apply Now

Receive Emails with Similar Jobs

Fortis Games

WebsiteLinkedInAll Job Openings

video games • games • gaming • social games • interactive entertainment

201 - 500

Description

• As the Lead Marketing Analyst, you will play a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. • You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals.

Requirements

• 5-7 years proven experience in marketing analytics, with a focus on user acquisition in the gaming industry. • Strong analytical skills and proficiency in data analysis tools and programming languages such as SQL, Python, R, or similar platforms. • High proficiency in statistical analysis (help designing A/B tests and analyze performance to assess marketing campaign effectiveness) • High proficiency in data visualization tools like Looker, demonstrating the capability to craft engaging and insightful dashboards and reports. • Deep understanding of digital marketing channels, performance metrics, and attribution models, with a track record of optimizing user acquisition campaigns for maximum ROI. • Excellent communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels of the organization. • Strong project management skills and ability to manage multiple priorities and deadlines in a fast-paced environment. • Proven experience in mentoring and guiding analysts • Passion for gaming and a keen interest in leveraging data and analytics to drive growth and success in the gaming industry.