Head of Performance Marketing
December 11
Description
• The GVI Group is looking for an experienced paid media and performance marketer to drive the next stage of paid media growth. • The goal of this role is to significantly drive growth in the number of bookings from paid channels by taking overall responsibility for building and delivering a predictable and scalable customer acquisition strategy. • You'll be responsible for management of all current and new paid campaigns from strategy to execution, across Google, Meta, TikTok & Bing. • Responsibility for deciding upon the best set up and optimization strategy across account structure, campaign, keyword & big strategy. • Test and then scale new platforms or opportunities to expand our reach and/or lower our cost-per-acquisition. • Produce timely, accurate and clear reports on ROI, campaign performance and conversion patterns. • Analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach. • Advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary. • Ensure tracking between all paid platforms and Salesforce is seamless. • Collaborate with communications and creative teammates to produce highly engaging, industry leading creative assets. • Stay up-to-date with digital marketing and paid media trends, and potential new channels and strategies.
Requirements
• 8+ years experience within paid media • 5+- years of experience in a marketing agency • 3+- years experience managing campaigns across Meta • 1-2 years experience managing campaigns on TikTok • Google Ads certified (in-date) • Google Analytics certified (in-date) • Google Tag Manager • GA4 • Salesforce • Excel • Basic experience with Bing advertising • Meta Blueprint Certification • Salesforce Hubspot • LookerStudio • Project management tools such as Trello or Monday.com • Experience managing B2C campaigns which target Gen Z and/or are within the travel sector. • Travel experience • 1-2 years team management experience
Benefits
• Half-day Friday every quarter • Collaborative, flexible culture • Transparency – hear directly from the CEO consistently • We laugh a lot, genuinely care about and support each other, and do the occasional dress-up • In-house counselling support
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