Director of Marketing

November 9

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HSI

WebsiteLinkedInAll Job Openings

CPR/AED/First Aid/Emergency Care Training Solutions • Workplace Safety & Compliance Training Solutions • Continuing Ed for EMS/ Fire Professionals • Independent Training Center/ Instructor Solutions • Comprehensive Learning Management System

501 - 1000

💰 Private Equity Round on 2023-11

Description

• Based in the United States, HSI is a leading Environmental, Health and Safety (EHS) and workforce development provider with operations in Canada, Australia, Ireland, and the UK. • Join HSI as our Marketing Director for EMEA. • You’ll drive localised, high-impact marketing strategies to expand our footprint across the UK and EMEA. • Working with the global marketing team, you’ll lead demand generation and deliver targeted campaigns. • Build strategic partnerships with industry bodies to enhance thought leadership. • Partner closely with sales and pre-sales teams to accelerate the pipeline and drive HSI’s regional growth. • You will work with teams in the US, Australia and the UK, supporting the growth of the HSI brand in the EMEA region. • The crux of this role is to build the brand and drive lead generation campaigns that result in sales meetings, opportunities, and won deals. • HSI is a multi-national provider of EHS software, safety training, professional development, and more, with more than $180M in revenue, and growing at a rapid rate.

Requirements

• 8-12 years of experience in a marketing leadership role, preferably in the EMEA software or SaaS space, with proven success in startup or high-growth environments. • Demonstrated ability to build and scale marketing functions from scratch, driving tangible business outcomes. • Experience building and driving multi-channel marketing programs over long periods of time to drive leads and sales pipeline. • Experience with conference and tradeshow strategy, planning, execution, and post-show engagement. • Strong understanding of cloud marketplaces, SaaS business models, and the challenges of scaling software businesses. • Strong understanding of the entire marketing and sales process from lead generation to marketing automation (HubSpot) to CRM (salesforce.com) • Experience using analytics and reviewing “through-the-funnel” marketing dashboards to optimise marketing spend and initiatives. • Track record of serving as both a strategic leader and a tactical team resource who is executing on the marketing strategy. • Expertise managing and presenting a multi-brand strategy both internally (employees) and externally (customers, partners, market). • Experience working across multiple geographies and markets is a plus. • Bachelor’s Degree in Marketing, business, or a related field. • Marketing leadership experience within a SaaS-based organization in Ireland or the UK. • Experience using a multi-channel marketing approach including Account-Based Marketing (ABM) to drive MQLs. • Go-to-market experience across a multi-brand offering. • Experience working with private equity-backed, fast-growth mid-market businesses. • Experience in digital advertising and related marketing metrics • Experience working in a matrixed, international business.