Kuno Creative
Inbound Marketing • Marketing Automation • Lead Nurturing • Capture Sales Leads • Marketing Strategy
Content Strategist
December 12
Kuno Creative
Inbound Marketing • Marketing Automation • Lead Nurturing • Capture Sales Leads • Marketing Strategy
Description
• The Content Strategist will play a pivotal role in developing and executing comprehensive content strategies for our clients. • This position focuses on creating strategic content that drives engagement, builds brand awareness, and supports lead generation. • Reporting to the Content Director, the Content Strategist will be a client-facing contributor, managing multiple content projects while ensuring a seamless and impactful storytelling process. • Lead the content strategy for assigned clients by conducting persona research, establishing brand guidelines, and writing website copy that aligns with those guidelines. • Assist clients with setting goals, and develop and execute campaigns to achieve them, utilizing data-driven insights to optimize performance. • Collaborate with internal team members to develop editorial calendars and campaign plans that align with broader goals. • Collaborate closely with the marketing strategist to meet or exceed objectives while creating new opportunities for revenue growth. • Work with clients, in-house writers, freelancers and AI tools to complete deliverables in a timely manner. • Monitor conversions closely and identify opportunities for conversion optimization on clients’ websites, landing pages, ads and content.
Requirements
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred. • Certifications from HubSpot Academy or similar platforms are a bonus. • Strong understanding of branding, content strategy principles, SEO best practices, and digital marketing trends. • Excellent verbal and written communication skills, with the ability to craft strong value propositions, website copy, and content tailored to various audiences and platforms. • Proven ability to collaborate effectively with cross-functional teams, fostering an environment of teamwork, innovation, and continuous improvement. • Exceptional organizational skills and attention to detail. • Ability to manage multiple projects in a fast-paced, deadline-driven environment. • Proficiency with remote tools like G-Suite, Zoom, Basecamp and ClickUp.
Benefits
• Comprehensive healthcare: medical, dental, vision, and life insurance. • Paid Time Off: Unlimited PTO plus ten paid holidays. • Parental leave: Six weeks for birth mothers; four weeks for other parents (birth, adoption, or foster care). • 401(k): with company match, fully vested. • Profit-sharing: Be part of an employee-owned company with annual profit distribution.
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