Senior Marketing Manager

October 31

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Life Academy

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Description

• Life Academy Overview • At Life Academy we are passionate about helping people to improve their lives through education. • Our mission is to offer educational courses, practices and master classes on dynamic, impactful and useful topics that will help you achieve success. • We are looking for a Senior Marketing Manager to lead the marketing stream of our project. • Design, present, and launch effective acquisition funnels to enhance lead generation, conversion rates, and customer retention. • Plan, execute, and optimize multi-channel digital marketing campaigns. • Collaborate with sales and product teams in research, campaign creation, and optimization efforts. • Prepare the roadmaps for campaigns, create content, and landing page prototypes. • Prepare reporting on the campaign and promotion results. • Design, set up, and optimize marketing and sales workflows in CRM systems. • Plan the marketing strategy of the project and share insights on product improvement. • Create oversee and improve marketing materials, from website banners to hard copy brochures. • Effectively cooperate with sales teams to improve the marketing campaigns’ performance. • Search and manage outsourced production teams when necessary. • Prepare and monitor the marketing budget within the project. • Communicate with 3rd party marketing service providers when necessary.

Requirements

• 5 years of marketing experience within the EdTech or/and FinTech industry. • Proven experience in launching and managing effective digital marketing campaigns. • Proficiency in marketing data analysis, excellent understanding of marketing KPIs. • Excellent experience in Google Analytics and similar analytical tools. • Proven experience with CRM systems such as HubSpot, Salesforce, Zoho CRM, and other marketing automation tools. • Good understanding of CMS and landing page builders. • Strong project management skills with the ability to handle multiple projects simultaneously. • Strong analytic skills, system thinking, and good communication skills. • English - Upper-Intermediate and higher. • Highly desirable: Spanish - Intermediate and higher.

Benefits

• 21 working days annual leave. • Udemy Business unlimited membership. • Corporate events and team building activities. • Professional and personal development opportunities in a fast-growing environment.