Patient Marketing Associate

September 22

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Lumata Health

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Human-led intelligent eye care management to support ophthalmology and optometry practices.

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Description

• Become an expert in the Lumata Health lead pipeline, manipulating data to identify targeted enrollment campaign opportunities monthly to achieve enrollment goals. • Conduct research to understand patient needs and build trust for conversion. This includes interviews with patients and providers, analyzing responses into actionable insights regarding the customer lifecycle and value propositions. • Recommend and operationalize marketing campaigns aimed at engaging potential patients prior to enrollment outreach. Utilize patient data to assess the need for third-party resources or technological adjustments. • Lead initiatives to re-engage leads that have gone cold, collaborating with the Success team to identify suitable candidates for outreach and monthly marketing material distribution. • Develop processes for engaging prospective patients who have not scheduled an appointment in over 365 days, including appointment checks and re-engagement strategies. • Implement an autodialer system to prioritize leads for faster conversion, aiming to reduce the time from lead upload to conversion. • Establish channels for patient feedback to the Success and Senior Leadership teams. Utilize Salesforce data to provide quarterly analysis on lost patients, reasons for conversion or bounce, and address marketing strategies accordingly. • Develop marketing strategies to keep patients engaged before and after enrollment, aiming for a consistent 5% reduction in patient bounce rates. • Manage and execute social media marketing initiatives on platforms like Facebook to increase patient engagement and brand awareness.

Requirements

• Bachelor's degree in business administration or equivalent experience • 3-4 years of experience in marketing operations, customer success, or customer operations • 2+ years of experience with proficiency in CRM software (i.e. Salesforce) analytics • Strong communication and presentation skills • Project management experience

Benefits

• 401(k) • Dental insurance • Flexible schedule • Flexible spending account • Health insurance • Life insurance • Paid time off • Parental leave • Referral program • Vision insurance • Employee Wellness Program