Manager - Brand Marketing - Audience Strategy

7 hours ago

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McDonald's

WebsiteLinkedInAll Job Openings

Restaurant • sustainability • foodservice • franchising • operations

10,000+

Description

• Building dedicated audience-specific plans for assigned segments to drive market share growth • Collaborating with senior leadership to break down the overall business strategy into detailed audience-specific plans for assigned audiences • Providing strategic consulting to national and local marketing teams on audience growth opportunities and tactics • Managing relationships with the multicultural committees and owner / operators, preparing reports and insights for review • Leading training efforts for both national and local teams, ensuring alignment and understanding of audience-specific strategies • Analyzing audience data to measure the effectiveness of campaigns and adjust strategies accordingly • Ensuring consistency in audience strategy execution across markets and regions

Requirements

• BA / BS in Marketing, Business Administration or related field • 6-8 years of experience in marketing, audience strategy or business consulting • Experience working / influencing franchisees and owner / operators • Multicultural experience preferred • Strong analytical skills with the ability to connect business strategy to audience insights • Experience working with national and local teams to educate / inform rationale behind audience strategies • Strong project management and communication skills • Ability to present data-driven insights to senior leadership

Benefits

• Sabbatical program • Tuition assistance • Flexible work arrangements