Lifecycle Marketing Manager

4 days ago

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Merit America

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Description

• The Lifecycle Marketing Manager is responsible for creating and implementing strategic email marketing campaigns that nurture and engage prospects throughout their journey, from initial awareness to enrollment and beyond. • This role focuses on leveraging email automation tools to build personalized communication flows that guide learners through the decision-making process and foster long-term relationships with alumni. • The Lifecycle Marketing Manager will collaborate closely with cross-functional teams to develop compelling content and ensure seamless integration of email marketing efforts with the overall marketing strategy.

Requirements

• Demonstrated success in managing and executing email marketing campaigns, ideally in a B2C or lead nurturing context • Familiarity with email marketing and lifecycle management tools such as Marketo, Pardot, or similar • Committed to Merit America’s mission to pave pathways to family-sustaining careers, break the poverty cycle, and create upward mobility for low-wage workers • Demonstrated history of embodying our values, which inform our work and drive our organization's culture • Shared sense of responsibility and ownership for our collective work in making a positive impact on the community we support, true to our value of Win & Lose Together • Committed to continuous learning and growth in understanding and addressing issues of diversity, equity, and inclusion • Passionate about fostering a workplace culture that embraces and values individual differences, aligned with our core value of inclusivity

Benefits

• 4-day work week (Fridays are an operating day if there is a holiday closure during the week) • Medical, Dental and Vision insurance (100% Paid Employee Only Coverage) • Flexible Spending Account and Health Savings Account • Dependent care Flexible Spending Account • Health Reimbursement Account fully funded by Merit • Education reimbursement & personal development stipend • Short and long-term disability • Unlimited vacation (after a 90-day introductory period) • Paid Parental Leave and Adoption benefits (after 1 year of employment) • 11 federally recognized holidays • 1 week office closure in July (week of July 4th) • 2 week holiday office closure in December/January • 401(k) retirement plan with automatic Merit contribution • Wellness Benefits/Wellness Resources • Discount perks at work program • Phone/technology stipend • Home office setup stipend