Director of Growth Marketing, Paid
November 2
Description
• Responsible for leading paid marketing and web marketing efforts. • Increase trials and customers through paid media. • Lead Paid Growth team to drive new customer growth. • Test and scale paid media campaigns, focusing on various channels. • Collaborate with Marketing, Product, and Design teams. • Use analytics to address customer pain points. • Pilot innovative marketing channels for actionable insights. • Present insights to Marketing team and company leadership.
Requirements
• Subject matter expertise across various paid programs including SEM, affiliates, and podcasts. • Team builder who delights in growing a team. • Player coach who takes part in work while ensuring team effectiveness. • Impact focused on driving top-line revenue numbers. • User empathy in understanding core buyers and their journeys. • Proven track record of collaborative cross-functional initiatives. • Data fluency with storytelling using data to executives and teams. • Curious and growth-oriented, staying updated on paid media trends.
Benefits
• Salary includes equity and extensive medical coverage. • Monthly lifestyle stipend. • Flexible PTO policy.
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