Content Marketing Manager

Yesterday

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Logo of Pacvue

Pacvue

eCommerce Strategy and Development • eCommerce Consulting and Advisory • Online Marketing • Paid Search • Display Advertising

501 - 1000

Description

• Develop and implement a comprehensive content strategy that aligns with the company’s goals and market trends within the retail media industry. • Create, edit, and publish high-quality content across various platforms, including websites, blogs, social media, newsletters, and marketing collateral. • Collaborate with subject matter experts and stakeholders to gather insights and ensure accuracy in all content produced. • Optimize content for SEO and track performance metrics to continuously improve engagement and reach. • Manage the content calendar to ensure timely delivery of campaigns and adherence to deadlines. • Conduct market research and analyze competitor content to identify opportunities for differentiation and improvement. • Stay up to date with industry trends, best practices, and emerging technologies in content marketing and retail media. • Lead content-related projects, ensuring cross-team collaboration and stakeholder alignment. • Monitor key engagement and react metrics, adjust content strategies as needed to enhance results, and effectively communicate project progress and recommendations to stakeholders.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. • 5+ years of experience in content management, preferably in the B2B or retail media sectors. • Strong writing, editing, and storytelling skills with a keen eye for detail. • Knowledge of SEO best practices and analytics tools (e.g., Google Analytics). • Exceptional organizational and project management skills. • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously. • Familiarity with social media platforms and content distribution channels.

Benefits

• Unlimited Paid Time Off • Paid Holidays and Floating Holidays • Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance • 401k with Employer Match • Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization • Paid Parental Leave

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