Content Marketing Specialist
Yesterday
🇺🇸 United States – Remote
💵 $50k - $70k / year
⏰ Full Time
🟢 Junior
🟡 Mid-level
✍️ Content Marketing Manager
Description
• The Content Marketing Specialist will report to the Marketing Manager and is responsible for developing and executing strategies to generate high-quality leads and drive revenue growth through content creation. • You will work closely with cross-functional teams to create and implement effective marketing campaigns for the organization. • Write content for Pierce Washington including emails, social media posts, blogs, website content, etc. • Set up fully automated nurtures for lead development. • Optimize web forms and workflows for lead development. • Run Webinars from planning to execution. • Write and execute event specific email campaigns. • Assist Sales with outbounding and lead qualification. • Assist with Social Media execution and reporting including managing the social media calendar. • Assist with website maintenance and routine content updates. • Manage Paid Advertising campaigns. • Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue. • Use data and analytics to measure and improve the performance of demand generation efforts. • Monitor industry trends to stay up-to-date on new technologies and techniques. • Conduct market and customer research to identify opportunities and challenges.
Requirements
• 2-4 years of content marketing experience • 2-4 years of demand generation marketing experience • Experienced writer and comfortable writing blogs, website content, social posts, etc. • Experience with Marketing Automation Tool, preferably Pardot/Marketing Cloud • Experience managing a corporate social media account • Graphic Design experience a plus • Experience with Hootsuite and Canva a plus
Benefits
• Health, vision, dental, life & disability insurance • Flexible, collaborative work environment with a commitment to work life balance • Work anywhere, with full remote and hybrid options depending on location • Learn and challenge yourself in a fast-paced, growing tech company
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