December 6
• Job Title: Controller • Location: Vancouver, BC (Remote), Must be willing to work in Pacific Time Zone • Company: Purely Optimal - A leading ecommerce supplement business, primarily serving the U.S. market • POSITION OVERVIEW • Purely Optimal is seeking a dynamic and detail-driven Controller to lead our accounting and finance operations. • This key role is responsible for ensuring the financial health of the company through meticulous oversight of accounting activities, financial reporting, and forecasting. • The Controller will collaborate closely with internal teams, external accountants, and senior leadership to drive financial accuracy, compliance, and operational efficiency in our fast-growing business. • RESPONSIBILITIES • Financial Operations & Reporting: • Manage daily accounting functions, including accounts payable/receivable and payroll. • Oversee the tracking and reporting of financial metrics like revenue, profit margins, and sales performance. • Lead the month-end and year-end close processes, ensuring timely, accurate financial reporting. • Prepare and present monthly, quarterly, and annual financial statements for senior management review. • Budgeting & Forecasting: • Develop and maintain comprehensive financial models to support forecasting of revenue, expenses, and cash flow. • Collaborate with leadership on the annual budgeting process, as well as long-term financial planning. • Conduct variance analysis of budgets versus actual performance, identifying areas for cost optimization. • Cash Flow & Treasury Management: • Monitor cash flow, ensuring sufficient liquidity for ongoing operations. • Oversee payment processing, wire transfers, and maintain relationships with banking institutions. • Reconcile bank accounts and credit card statements to ensure accuracy and financial control. • Data Analysis & KPI Tracking: • Maintain daily tracking of financial and operational KPIs, such as sales, profitability, and unit volume. • Manage dashboards for real-time monitoring of performance metrics, providing actionable insights to key stakeholders. • Work alongside the Head of Amazon and other departmental leads to assess sales data and market trends. • Compliance & Documentation: • Ensure compliance with relevant tax laws, industry regulations, and internal standards. • Maintain accurate records for all financial transactions, including tax filings and contracts. • Coordinate with external auditors, accountants, and legal advisors to support audits and compliance initiatives. • Cross-Departmental Collaboration: • Serve as the primary point of contact between finance and other departments (operations, marketing, customer service). • Work with the bookkeeper and accountants to ensure proper recording and reconciliation of financial data. • Support the leadership team with ad-hoc financial analyses and contribute to strategic decision-making.
• Education: Bachelor’s degree in Accounting, Finance, or related field (CPA or CFA designation preferred). • Experience: 5+ years of experience in financial management or accounting, ideally in ecommerce or retail environments. • Technical Skills: • Expertise in accounting software (QuickBooks, Xero, or similar platforms). • Advanced Excel skills (e.g., pivot tables, macros, financial modeling). • Experience with financial reporting systems and KPI tracking tools. • Analytical Abilities: Strong capacity for data analysis and trend forecasting, with a focus on actionable insights. • Communication: Exceptional communication skills, with the ability to distill complex financial information for non-finance team • Detail-Oriented: Proven ability to manage multiple deadlines while maintaining high accuracy. • Leadership: Demonstrated experience collaborating with bookkeepers, accountants, and cross-functional teams.
• Competitive salary based on experience.
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