Director of Demand Generation

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Qu POS

WebsiteLinkedInAll Job Openings

Restaurant & Hospitality Point of Sale • Restaurant Analytics • Restaurant Software • Fast Casual • Quick Service Restaurants

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🛒 Retail

Description

• Qu is seeking a growth marketing manager passionate about building scalable and repeatable marketing and sales enablement programs. • Work with a talented team making big waves in an industry ripe for tech innovation. • Work cross-functionally to build a foundation for growth while designing and executing successful campaigns for marketing and sales. • Critical part of our 2024-25 company goals. • Evaluate ROI and performance of existing programs and design refreshed strategies for outbound and demand gen campaigns. • Own all Email Marketing (Hubspot) programs, organic and paid strategies, webinars, and other channels. • Assess current marketing operations platform effectiveness (Hubspot) and email programs. • Execute and manage improved programs, including segmentation and nurtures. • Serve as Email Marketing Automation super admin, ensuring backend optimization and troubleshooting. • Manage and optimize paid campaigns (LinkedIn and other channels), webinars and content marketing programs. • Optimize current CMS (WordPress) with an eye toward SEO, conversions/performance, landing pages, demo pages, and G4 reporting. • Analyze performance data across channels, including our CRM (Salesforce.com); create reports and optimization programs. • Collaborate with the team to build reporting dashboards & analytics.

Requirements

• A focused demand gen marketing professional with restaurant technology (SaaS) experience. • Hands-on problem solver with critical thinking skills and creative ideas. • A proactive communicator with a growth mindset. • At least 5+ years of direct marketing and sales operations leadership experience working cross-functionally in an organization.