Director - Demand Generation

November 16

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Shopmonkey

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Shop Management • Auto Repair • Mobile Repair • Marine Repair • SMS and Email

51 - 200

Description

• As the Director of Demand Generation, you will lead Shopmonkey’s efforts to build market share and grow revenue. • Manage acquisition budget to meet marketing qualified lead and revenue goals. • Build account-based marketing strategies to help larger deals move through the pipeline. • Oversee spend efficiency metrics to ensure cost-per-click, cost-per-lead and cost-per-acquisition stay within reasonable limits while scaling... • Experience with hands-on creation and management of demand generation campaigns. • Work closely with sales leadership to ensure feedback loops regarding lead quality are in place. • A/B testing experience to help optimize campaigns and landing pages. • Manage and optimize marketing automation efforts for effective lead nurturing campaigns. • Use a broad mix of demand generation tactics in addition to digital to drive leads. • Stay up to speed on current demand generation innovations, and educate executive staff on those trends. • Manage, build, and mentor a team of marketers.

Requirements

• 7-10 years of progressive demand generation/acquisition marketing experience • 5+ years experience in B2B marketing • Experience optimizing spend across various demand generation channels • SEO experience to understand how we can continue to grow organic traffic to drive leads • Experience with non-digital tactics to drive demand generation efforts • Experience putting in place regular reporting cadences to keep executive staff and marketing team up to speed on the progress • Strong Communication and presentation skills • Strong ability to write and edit copy as needed.

Benefits

• Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date • Short term and long term disability • Employee assistance program • Reimbursement for a personal health and wellness membership • Generous parental leave • 401(k) available upon hire • 11 paid holidays • Flexible time off - take the time off you need! • Matching donations for approved charitable organizations • Group volunteer efforts • Weekly internal product & company training sessions • Monthly events & education activities focused on DEIB, personal and/or professional development • Individual career progression plans and leadership/management training