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• Develop, implement, and manage link-building strategies to enhance the website's SEO performance. • Identify and acquire high-quality backlinks through various methods such as outreach, guest posts, partnerships, and content promotions. • Work with content teams to create link-worthy content that attracts inbound links. • Conduct competitive backlink analysis to identify opportunities and gaps in the link-building strategy. • Build and maintain relationships with webmasters, bloggers, influencers, and content creators for link-building purposes. • Track and analyze the performance of backlinks using SEO tools. • Work with the technical SEO team to ensure links are optimized for search engines. • Identify and disavow harmful or low-quality backlinks that may negatively impact SEO. • Provide regular reports on link-building progress, campaign results, and overall SEO performance. • Keep up to date with the latest trends and best practices in SEO and link-building strategies.
• Proven experience in SEO link building and digital marketing. • Solid understanding of SEO principles, link-building techniques, and search engine algorithms. • Familiarity with tools such as Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console. • Strong communication and outreach skills. • Ability to conduct in-depth competitor and keyword analysis. • Analytical mindset with the ability to make data-driven decisions. • Excellent writing and content creation skills are a plus. • Strong attention to detail and organizational skills. • The ideal timezone should be between GMT-1 and GMT+3 to ensure ET time zone compatibility.
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