Demand Generation Manager

February 17

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SmarkLabs

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inbound marketing • inbound sales • marketing automation • crm consulting • digital marketing

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Description

• At SmarkLabs, we specialize in elevating B2B companies through tailored marketing strategies, cutting-edge content, demand generation, and innovative web and creative solutions. Our focus is on driving growth and building lasting market impact for our clients. • As a Demand Generation Manager, you will play a pivotal role in leading our demand generation strategies for clients across various industries. You will be responsible for designing, implementing, and optimizing campaigns that drive lead generation, nurture prospects, and contribute to achieving our clients' revenue and growth objectives. • Develop and execute comprehensive demand generation strategies to meet or exceed pipeline generation and revenue targets for our clients. Collaborate with the marketing, sales, and client success teams to align strategies and optimize the lead-to-customer conversion process. Manage multi-channel marketing campaigns across email, web, social media, and digital advertising to engage target audiences effectively. Utilize data and analytics to track campaign performance, measure ROI, and provide insights for continuous improvement. Create compelling content and messaging that resonates with target audiences and supports campaign objectives. Manage budgets and resources efficiently to maximize impact and achieve optimal results. Stay abreast of the latest trends, tools, and best practices in demand generation and digital marketing to keep our strategies cutting-edge.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • 5-7 years of experience in demand generation, digital marketing, or a similar role, preferably in a B2B or agency setting. • Proven track record of designing and executing successful demand generation campaigns. • Strong analytical skills with experience in tracking and interpreting marketing metrics to inform decisions. • Excellent project management abilities, capable of leading multiple projects simultaneously under tight deadlines. • Proficiency in marketing automation and CRM tools (e.g., HubSpot). • Creative thinker with excellent communication and interpersonal skills. • Ability to work collaboratively in a team environment as well as independently.

Benefits

• Generous compensation package (salaried) • Health insurance with company contribution (medical, dental, vision, etc) • Paid vacation • Paid time off • The flexibility of working remotely