Email Marketing and Segmentation Specialist

November 28

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Professional Development for K-12 educators • Books • Videos • Multimedia Toolkits • Events: Summits

51 - 200 employees

Founded 1998

📚 Education

Description

• Looking for a detail-oriented and tech-savvy Email Marketing and Segmentation Specialist to join our marketing team. • Assist in the planning, execution, and optimization of email marketing campaigns. • Create and manage customer segments based on demographics, behaviors, and engagement data. • Set up and analyze email templates testing for subject lines, email content, and send times. • Track email performance metrics and provide insights for campaign improvements. • Use email marketing and automation platforms to create workflows, manage lists, and execute campaigns. • Collaborate with the marketing, design, and content teams to align email content with brand messaging. • Assist in developing customer journey maps to improve email communication strategy.

Requirements

• 2+ years of experience in email marketing, digital marketing, or a related role. • Strong understanding of segmentation, A/B testing, and email performance metrics. • Meticulous in campaign execution, list management, and quality assurance. • Ability to analyze data, identify trends, and translate findings into actionable insights. • Strong written and verbal communication skills, with the ability to work collaboratively across teams.

Benefits

• Employee Discounts • Paid Vacation and Holidays (including generous personal time to celebrate holidays not listed on the company calendar) • Employee Assistance Program (EAP) • 401k Retirement Plan with Employer match • Health Insurance Plans (medical, dental, vision) • HSA and Flexible Spending Accounts (ie. childcare and many more) • Employer-paid Short-Term Disability (STD) and Basic Life Insurance. • Optional Long-Term Disability (LTD) and additional coverage for Life and AD&D