Brand Strategist

14 hours ago

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Logo of Sparks Marketing Communications

Sparks Marketing Communications

Brand Activations • Digital Marketing • Meetings & Events • Research & Analytics • Media Planning

11 - 50 employees

🤝 B2B

👥 B2C

Description

• Join our accomplished and growing team of exceptional marketers! • Work closely with clients to shape brand identity and messaging. • Lead creation of comprehensive brand strategies and actionable recommendations for growth. • Conduct market research to identify opportunities and consumer needs. • Partner with creative team to ensure brand strategy is reflected in all work. • Develop brand guidelines for consistency across all work. • Track performance of brand initiatives and provide updates to clients. • Stay up to date on branding and marketing trends.

Requirements

• 5+ years of experience in brand strategy, marketing, or a related field. • Previous agency experience is preferred. • Bachelor's degree in Marketing, Advertising, Communications, or a related field a benefit. • Strong strategic and creative thinking abilities • Proven ability to present/pitch to prospective or current clients and articulate the rationale behind our creative strategy. • Excellent written and verbal communication skills • Proficient in market research, consumer insights, and data analysis • Experience working with brand positioning and messaging frameworks • Ability to manage multiple projects and deadlines • Expertise in collaborating with cross-functional teams (creative, digital, accounts, etc.) • Familiarity with analytics tools, consumer research platforms, and digital, traditional and experiential marketing is an asset. • Strong problem-solving skills and attention to detail • Collaborative and open-minded approach • A passion for brands, culture, and innovation

Benefits

• Competitive salary and benefits package • A collaborative and innovative work environment • Professional development opportunities and room for career growth • Flexible work environment (remote, with select in-office opportunities based on location)

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