Lead Marketing Manager - Digital and Paid

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Spring Health

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Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000

Description

• Lead and optimize digital acquisition and conversion strategy across multiple channels. • Collaborate with cross-functional teams to accelerate growth and enhance customer acquisition. • Own and develop the digital marketing strategy focused on driving qualified opportunities. • Manage and optimize B2B campaigns across digital channels. • Use data-driven insights for performance reporting and strategy adjustments. • Partner with teams to ensure alignment and maximize revenue growth. • Oversee digital marketing budgets and manage agency relationships.

Requirements

• 8+ years of digital marketing experience in a B2B environment. • Highly data-driven analytical expertise with a proven ability to analyze and interpret complex data. • Deep understanding of digital marketing platforms and tools including Google Ads, LinkedIn Ads, and analytics tools. • Ability to balance big-picture strategy with hands-on campaign management. • Proven success in partnering with product marketing, demand generation, and finance teams. • Forward-thinking creativity with an eagerness to experiment with new channels and strategies. • Strong communication skills to articulate complex data and campaign performance insights. • Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. • Employer sponsored 401(k) match of up to 2%. • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary. • We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management. • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.