Lead Marketing Manager - Digital Events

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Spring Health

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Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000

Description

• Designing and Executing Digital Events: Creating digital event experiences that captivate and educate our audience. • Full Event Lifecycle Management: Handling every step of the event lifecycle—from planning through promotion, hosting, and post-event follow-up. • Cross-Functional Collaboration: Partnering with demand generation, product marketing, and content teams to develop cohesive event themes and messaging. • Cross-functional Alignment: Working with multiple teams to ensure event content resonates with customer and prospect needs. • Support for In-Person Events: Assisting with planning, logistics, and promotion for in-person events. • Performance Analysis and Optimization: Measuring and analyzing event performance and applying insights to refine future events. • Building Scalable Process: Developing and refining scalable processes for digital event planning, execution, and follow-up.

Requirements

• 8+ years in event marketing, with a strong focus on digital events and demonstrated success managing end-to-end event programs in a B2B environment. • Highly data-driven, with experience in analyzing complex data, optimizing events based on performance insights, and applying metrics to make data-informed decisions. • Proficiency with digital event platforms (e.g., Zoom, ON24) and marketing automation tools (e.g., HubSpot, Marketo). • Strong stakeholder management experience; ability to build trusted relationships with relevant internal teams and external stakeholders. • Ability to balance high-level strategic thinking with hands-on management, aligning events with business growth objectives. • Proven experience working cross-functionally with demand generation, product marketing, content marketing, and sales teams to create cohesive, high-impact events. • Forward-thinking approach to virtual event experiences, eager to experiment with new formats and engagement tactics. • Experience in B2B, Healthcare, SaaS, or technology industries is a plus.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. • Employer sponsored 401(k) match of up to 2%. • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers. • Generous paid time off, 10 sick days, 12 paid holidays throughout the year, and a 1 month sabbatical leave granted at your 4 year anniversary. • We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, an on-demand virtual benefit that provides wellbeing coaching, and budget management. • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.