Media Strategist - Paid Media (Mobile Apps)

Yesterday

🇺🇸 United States – Remote

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

+1 more states

🏄 California – Remote 🗽 New York – Remote 🌲 Oregon – Remote

💵 $66k - $100k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

🦅 H1B Visa Sponsor

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Talent Representation • Brands • Properties • Baseball, Basketball, Broadcast, Coaching, Golf, Soccer • Action Sports & Olympics

1001 - 5000 employees

⚽ Sports

📱 Media

Description

• Manage and execute paid distribution of full-funnel advertising campaigns, with an emphasis on app campaign marketing. • Execute client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis. • Daily bid management and pacing checks in ad platforms to meet Cost-Per Install goals. • Execute day-to-day audience, creative and copy optimizations within campaigns. • Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns. • Train and mentor Media Associates on buying platforms and processes. • Communicate with external teams when necessary, including vendors and partners. • Implement best practices for mobile app install campaigns and audience targeting with oversight from the Associate Director of Paid Media. • Coordinate with clients on app event tracking between ad platforms and Mobile Measurement Partner (e.g. Adjust or AppsFlyer).

Requirements

• 2-5 years professional experience working in paid media at a brand, publisher, agency, or similar. • Demonstrated proficiency in media planning, managing and executing self-serve campaigns. • Well-rounded experience in developing holistic media plans including multiple paid mediums, with the ability to speak to how media channels fit within an overall media strategy. • In-depth knowledge of marketing fundamentals including targeting options, optimizations and critical dimensions for measuring success (i.e. targeting behaviors, demographics, etc.). • Experience managing monthly budgets over +$1M. • Strong knowledge of the existing digital landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement. • Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights. This includes using programs like Excel or Google Sheets with functions like Pivot Tables and VLOOKUPs. • Exceptional attention to detail and organizational skills. • Strong verbal and written communication skills, including experience with client-facing communication (presentations and leading client meetings).