Product Marketing Manager

Yesterday

Apply Now

Receive Emails with Similar Jobs

Thrive

WebsiteLinkedInAll Job Openings

Managed IT Services • Complete Outsourced IT Services • Hosted Cloud Services • Help Desk Support • Onsite Engineering

201 - 500

Description

• The Product Marketing Manager is responsible for executing marketing plans for Thrive’s products and services to our prospects, customers, and partners • Create marketing content and technical writing (sales documentation, product videos, website copy, blog posts) that articulates the benefits of our products and business outcomes under brand guidelines • Responsible for website product content • Conduct market analysis to understand the competitive landscape and help establish product differentiators • Enter and complete industry/product awards • Assist in creating visual assets that complement written content, such as diagrams, infographics, and illustrations • Assist with Client Portal content and roadmap • Contribute to the development and update of targeted customer profiles & verticals • Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle • Communicate the vision and value of new products to the sales team to facilitate our consultive selling process • Develop sales enablement tools, presentations, and webinar abstracts • Develop talk tracks specific to PowerPoint presentations • Plan and participate in the launch of new services and products, which involve several different departments • Continuously assess the market and identify strengths, gaps, and areas for products and services • Analyze sales data, channel information, and create plans to improve product line sales using marketing and sales techniques • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas • Assist with Gartner informed positioning and messaging related to our core offerings

Requirements

• Bachelor’s Degree in a technology, marketing, or related discipline • Excellent grammar, written and oral communication skills • Ability to effectively communicate with internal product stakeholders • Strong understanding of technology, including software, hardware, or related products – specifically Cybersecurity and Cloud platforms • Strong understanding of how products and services are sold through hybrid sales model • Fundamental knowledge of managed services concepts and practices • 7+ years of product marketing, product management, or digital marketing experience, preferably in a related industry • Strong ability to execute • Effective at partnering with team members and reaching out in real time to overcome roadblocks • Prior experience with MSP/MSSP is preferred