Brand Strategist
December 6
Description
• Develop a comprehensive brand strategy to support global positioning and local market fit. • Define PR strategy and align it with business goals and measurable impact. • Design and conduct research to identify target audiences and test strategies. • Lead execution through cross-functional teams as a project manager. • Evaluate work by business results and ROI, emphasizing analytics.
Requirements
• Relevant experience in a b2c company with a strong online presence. • 5+ years of expertise in brand management and communications. • High-quality portfolio and proven business results. • Candidates should live and work in Mexico for 10+ years. • Native in Spanish, Business Professional proficiency in English (Upper Intermediate B2). • Experienced in customer and business research (sociological background is a plus). • Strong writing and editing skills to create compelling content. • Strong project management skills to manage multiple projects. • Strong skills in marketing and business analytics for brand campaign effectiveness. • Comfortable in a rapidly changing startup environment, embracing experimentation and failure.
Benefits
• Competitive base monthly pay. • Level of freedom to determine the vision of projects and resources to achieve it. • No micromanaging. • Opportunity to lead results in a rapidly growing team. • Digital office with modern tools like Miro, Notion, Slack. • Diverse and close-knit team across US, Europe, and LATAM.
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