Unlock Health
marketing • healthcare marketing • managed care consulting • payor relations • healthcare advertising
51 - 200
Paid Search Analyst
October 18
Unlock Health
marketing • healthcare marketing • managed care consulting • payor relations • healthcare advertising
51 - 200
Description
• The Paid Search Analyst is a core member of the Unlock Health media team. • Responsible for designing and implementing successful paid search campaigns. • Drive traffic, leads, and conversions for our healthcare clients. • Thrive in a fast-paced environment while building relationships within the agency and clients. • Paid search strategy and execution. • Keyword research and analysis. • Develop campaigns across various search engines. • Optimizations, reporting, and insights. • Collaborate with internal teams and key stakeholders. • Stay up to date with industry trends. • Measure and report on performance of digital marketing campaigns.
Requirements
• Bachelor’s degree in marketing, advertising or a related field preferred • 2+ years of paid search experience • Experience in applying search marketing to brand-building & direct response initiatives • Strong command of search engine research and reporting resources • Enjoys collaborating with internal and external teams • Passion for the digital space and the healthcare industry • Strong knowledge of the paid search (SA360, Google, Bing, Apple Ads) landscape, platforms and best practices • Strong analytical skills and proficiency in Excel or Google Sheets • Thrives in an ever-changing landscape while fostering an environment that allows others to love what they are doing
Benefits
• Competitive Salary • Health, Dental and Vision benefit packages to fit all types of lifestyles • Life, Short- and Long-Term Disability Insurance paid 100% by the company • FSA / HSA Options • 401(K) with a generous company match program • Flexible Paid Time Off (aka- unlimited) • Paid Parental Leave • Hybrid and Remote work schedules available • Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice) • Employee Referral Program
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