Product Marketing Manager - Sales Enablement

September 22

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Description

• Create and manage sales enablement content, including decks, one-pagers, scripts, and FAQs, to empower sales teams to effectively communicate the value proposition and achieve sales objectives. • Develop succinct and effective product-related sales training materials (demos, training, FAQs, etc.) and lead training sessions. • Conduct market research and competitive analysis to inform development of competitive battlecards, ensuring sales teams have up-to-date competitive positioning and messaging. • Own key product-related sales communications and updates. • Own and manage the content/enablement hosting tool (Highspot), ensuring content is easily accessible and up-to-date. • Work closely with sales leaders to identify enablement gaps, provide the necessary training or content support and ensure alignment on messaging. Act as key liaison between marketing and sales team. • Work closely with the product management team to grasp detailed product features, benefits, and the roadmap. Translate these elements into positioning and messaging that resonate with the target audience. • Collaborate with the Director of Product Marketing to support ad hoc product marketing activities such as product launches, market analysis, and go-to-market strategies. • Provide ongoing support and education to sales teams on product positioning, features, and competitive advantages.

Requirements

• 5+ years of experience in product marketing, sales enablement, or a related field. • Proven experience in competitive research and creating competitive battlecards. • Hands-on experience building a range of product marketing assets, including pitch-decks, demo videos, and product collateral. • Deep understanding of buyer personas, product positioning, and the B2B buyer journey. • Exceptional writing and content creation skills, with the ability to translate complex product information into easily digestible materials. • Experience managing sales enablement platforms (e.g., Highspot, Seismic, etc.). Bonus would be having experience with Gong. • Strong communication and collaboration skills, with a history of working closely with sales teams and leaders.Confidently deliver presentations to audiences of all sizes. • Analytical mindset with the ability to gather insights from data and apply them to sales enablement strategies.

Benefits

• Competitive pay + participation in employee stock option plan. • Comprehensive health, dental, + vision coverage • Eight weeks of paid maternity leave & Four weeks of paid paternity leave (if the parent also qualifies for STD, this benefit is in addition) • Remote First Company, you can work anywhere within the US • Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work