Product Marketer

October 25

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Wishpond (TSXV:WISH)

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Online Marketing • Internet Marketing • Lead Generation • Lead Nurturing • Landing Pages

201 - 500

💰 Debt Financing on 2021-09

Description

• Develop and execute go-to-market strategies for new product launches. • Craft compelling product messaging and positioning that communicates product benefits to the target audience. • Work closely with the Sales and Product teams to ensure product-market fit and drive alignment on product strategies. • Develop product marketing materials (case studies, whitepapers, product demos, etc) to support marketing and sales initiatives. • Conduct market research and competitor analysis to inform product development and marketing strategies. • Own customer feedback loops to gather insights for product improvement and communicate them with internal teams. • Collaborate with cross-functional teams (design, content, and growth) to create marketing campaigns that drive product awareness and adoption. • Monitor product performance and customer behavior, making data-driven recommendations to improve positioning and messaging. • Lead training sessions with internal teams to ensure the salesforce is equipped with knowledge and materials to successfully sell our products. • Other duties as assigned.

Requirements

• Minimum 3-5 years of experience in product marketing or a related field. • Experience working in a fast-paced, adaptable environment, preferably in tech or SaaS. • Excellent communication skills, with a focus on storytelling and presenting product value in an engaging way. • Strong analytical skills, with experience in market research and data analysis to support product decisions. • Experience collaborating with sales teams and translating technical product features into customer benefits. • Familiarity with marketing automation tools, CRM systems, and data analytics platforms. • Ability to manage multiple projects simultaneously and meet tight deadlines. • A self-starter with a proven track record of managing product marketing strategies independently. • Strong mentality with experience in developing strategies that drive measurable growth.

Benefits

• Fully remote position allowing you to work from your home anywhere in the world ! • Exciting and dynamic environment with a great leadership team • Comprehensive training program and regular performance reviews to facilitate your success • Competitive compensation based on experience and proven abilities • Great referral programs with incentives and bonuses • Unbelievable product discounts when you use our products for your own business • A global workforce of multi-cultural and talented colleagues • A close-knit operation with amazing growth opportunities for your personal development • A high growth SaaS technology company publicly traded on the TSX Venture Exchange • Corporate headquarters in beautiful Vancouver, British Columbia, Canada • Access to our education credits program and so much more !