Marketing Coordinator

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Xometry

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Direct Metal Laser Sintering (DMLS) • CNC Machining • Production Manufacturing • Rapid Prototyping • 3D Printing

1001 - 5000 employees

Founded 2013

💰 $75M Series E on 2020-09

Description

• Create, execute, and support marketing strategies to grow user traffic and evaluation sessions on Thomasnet. • Identify the target audience and assess outreach strategies and channels. • Research appropriate media channels for target audience and work closely with cross-functional teams to measure results, create a testing plan, and implement new campaigns. • Execute campaigns to get first-time user to visit the site and retain previous users to make Thomasnet their go-to platform for sourcing. • Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI. • Achieve campaign objectives/KPIs and roadmap of campaigns. • Manage digital platforms for ad hoc and regularly scheduled campaigns. • Support in the execution of campaigns for demand generation side of the Thomas marketplace. • Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do.

Requirements

• 2+ years of relevant experience in buyer marketing, preferably in a Marketplace and/or B2B setting. • Advanced English level (Required) • BA/BS degree with a strong academic record. • Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker. • Proficiency in advertising platforms (Google, Facebook, LinkedIn). • Experience executing customer marketing plans in a digital marketplace. • Experience working cross-functionally with operations, sales, product and services teams. • Excellent communication, writing and presentation skills, with high attention to detail. • Demonstrated ability to define/undertake work assignments with minimal supervision. • History of teamwork and willingness to roll up one’s sleeves to get the job done. • Experience in project management skills, with ability to organize and prioritize. • Experience with creating user flows and managing customer experience through different channels of communication. • A willingness to think creatively, test frequently and learn from failures.