Marketing Strategy Manager

🕒 May 20

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AAPC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1988

⚕️ Healthcare Insurance

📚 Education

📋 Compliance

Healthcare Insurance • Education • Compliance

AAPC is the world's largest training and credentialing organization for the business of healthcare, with members worldwide working in medical coding, billing, auditing, compliance, clinical documentation improvement, revenue cycle management, and practice management. It provides a range of career training, continuing education, and networking opportunities for industry professionals to enhance their skills and advance their careers. AAPC offers courses to prepare for various respected coding certifications, thus supporting individuals in building successful careers in healthcare management and compliance.

📋 Description

• Generate omni-channel campaigns (email, social, digital, etc.) to drive new leads, pipeline, and customers across B2B solutions and services. • Develop and execute strategies for expanding existing clients’ adoption of new products and services to, by creating value propositions, product briefs and sales support materials for our products, solutions and services based on target customers and user personas. • Work closely with Sales teams to develop comprehensive communication strategies to maximize client engagement and adoption and utilization of existing products and services. • Support the Sales team with appropriate messaging, positioning and sales tools including white papers, keynotes, sales sequences, and web pages. • Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap. • Identify speaking and presentation opportunities at tradeshows and work with the Events and Product teams in establishing a strong and effective presence. • Leverage market and competitive data to identify new market opportunities. • Translate data into effective market and intelligence reports and dashboards to measure success of B2B campaigns, optimize key initiatives, and identify gaps in marketing funnel. • Stay current with industry best practices and suggest innovative solutions for intelligence gathering and processing. • Manage logistics for annual healthcare tradeshows to help build the AAPC brand and drive new pipeline. • Mine and manage customer data to drive enterprise sales growth.

🎯 Requirements

• High degree of professional and personal integrity. • 5 - 10 years of Marketing and Sales experience, and/or equivalent in healthcare. • Experience using digital programs at scale in complex environments. • Demonstrated experience in planning, prioritizing and implementing marketing strategy in line with company objectives. • Experience in building brand awareness and recognition globally. • Customer-centric focus and able to identify and meet customer needs. • Entrepreneurial mindset and able to work well in a rapidly changing environment. • Demonstrated ability to effectively communicate, motivate and inspire cross-functional teams with professionalism and clarity. • Fluent and up to date with the latest digital and analog marketing research trends, technologies and approaches. • Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs. • Metrics driven with an ability to see through complexity and help teams focus and prioritize on the biggest opportunities.

🏖️ Benefits

• Competitive salary and benefits package. • Flexible, remote work environment. • The opportunity to make a significant impact on our business and work with a fun, collaborative team. • Professional development and growth opportunities.