Senior Manager, ABM Demand Generation

🕒 May 29

☕ Washington – Remote

☕ Washington – Remote

💵 $121.4k - $202.4k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Arc XP

WebsiteLinkedInAll Job Openings

201 - 500 employees

📱 Media

☁️ SaaS

Media • AI • SaaS

Arc XP is a content platform and operating system designed for ambitious media companies, offering an AI-powered engine for media growth. It provides advanced tools for content operations, workflow automation, and audience engagement, allowing companies to innovate and personalize their content strategies. With a focus on flexibility and integration, Arc XP empowers media organizations to streamline their processes and explore new revenue models while maintaining a competitive edge in the digital landscape.

📋 Description

• Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution • Build and scale a repeatable ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities. • Develop and execute inbound and outbound ABM programs aligned to ICPs, target account lists, and buying groups. • Design multi-step, multi-channel plays that drive engagement across entire buying committees and the customer lifecycle. • Build integrated, multi-channel ABM campaigns aligned to account strategy and buying stage. • Use account intelligence including market signals and intent data to tailor messaging, sequences, and assets for priority accounts. • Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops. • Develop actionable buyer insights across target accounts, including buying groups, priorities, and decision dynamics. • Build, mentor, and scale an ABM team over time, including hiring and performance management as the program grows. • Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics. • Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events. • Partner with Field Marketing to support regional events and account-based activations. • Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up. • Partner with Product Marketing to adapt core narratives into account-specific value propositions and plays. • Track account engagement, pipeline influence, and conversion metrics using HubSpot, Salesforce, GA4, and other tools. • Analyze performance across tiers and channels to guide optimization and prioritization. • Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI. • Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation • Continuously refine targeting, sequencing, and content based on behavioral and intent data.

🎯 Requirements

• 6–8+ years of SaaS marketing experience, with at least 3 years in ABM roles • Proven experience building and scaling enterprise ABM programs with measurable pipeline impact. • Strong proficiency with ABM tech stacks • Experience influencing long-cycle, six-figure enterprise deals with multi-stakeholder buying groups. • Adept at managing cross-functional initiatives and aligning multiple stakeholders around shared goals • Able to translate strategy into execution and deliver results in a fast-moving environment. • Thrives in a fast-paced, results-oriented environment and can manage multiple complex projects simultaneously. • Strong understanding of buying groups, sales cycles, and how to influence accounts at different stages. • Strong proficiency with ABM and revenue technology stacks. • Strong analytical skills with the ability to translate account and funnel data into executive-ready insights. • Experience partnering deeply with SDR and Sales teams to execute coordinated account motions. • Excellent project management, prioritization, and cross-functional communication skills. • Comfortable testing, iterating, and scaling ABM programs based on performance data. • Experience supporting global enterprise ABM programs preferred • Experience marketing to technical and business stakeholders within media, publishing, or digital experience ecosystems is a strong plus.

🏖️ Benefits

• Competitive medical, dental and vision coverage • Company-paid pension and 401(k) match • Three weeks of vacation and up to three weeks of paid sick leave • Nine paid holidays and two personal days • 20 weeks paid parental leave for any new parent • Robust mental health resources • Backup care and caregiver concierge services • Gender affirming services • Pet insurance • Free Post digital subscription • Leadership and career development program