Growth Marketing Manager – Demand Generation

🕒 May 21

🗽 New York – Remote

🗽 New York – Remote

💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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BDA, LLC

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1989

🛒 Retail

Merchandising • Retail • Marketing

BDA, LLC is a leading merchandise agency that specializes in creating custom promotional products and experiences that connect meaningfully with clients. With over 40 years of experience, the company offers a wide range of services including promotional merchandise, retail solutions, branded apparel, point of purchase displays, product development, and more. BDA works with various industries such as automotive, beverage, CPG, entertainment, financial, fitness, gaming, hospitality, retail, sports, and technology. The company is known for its commitment to excellence, creativity, and innovative approach in building brand affinity and customer loyalty through merchandise.

📋 Description

• Drive the in-house growth marketing strategy to improve brand awareness. • Improve client retention and acquisition. • Create mission-led campaigns to energize our workplace. • Engage existing customer base through various channels. • Manage website communications, SEO, content creation, and social media campaigns. • Execute email and direct mail campaigns. • Develop PR content and publication strategy. • Lead generation and client retention strategies. • Plan events for employee and client engagement. • Collaborate with various departments including Sales, Design, and C-suite stakeholders.

🎯 Requirements

• 4+ years of experience in B2B marketing; agency experience is a plus • Experience working on a variety of marketing campaigns from beginning to end in a B2B environment • Experience in mentoring and delegating to junior team members • Sound understanding of marketing principles • Concrete examples of driving cutting-edge but results-driven campaigns • Excellent writing, research, and analytics skills • Strong and informed design aesthetic • Experience in digital and confident and comfortable in digital storytelling • Strong problem-solving ability, including metrics-driven thinking • Strong analytical and project management skills • Bachelor’s degree in business, marketing, advertising, or journalism; MBA preferred • Computer proficient with Microsoft Office; Adobe InDesign and Photoshop a plus.

🏖️ Benefits

• robust PTO • vacation • paid volunteer day • holidays • summer Fridays • medical insurance • dental insurance • vision insurance • life insurance • AD&D insurance • 401k • tuition reimbursement • mental health programs • financial wellness programs • professional development opportunities