Segment CDP Marketing Activation Engineer

Job not on LinkedIn

🕒 3 days ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Hilton Grand Vacations

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1992

👥 B2C

💰 Post-IPO Debt on 2024-11

B2C • Travel • Hospitality

Hilton Grand Vacations is dedicated to delivering exceptional vacation experiences to guests around the world. With a focus on creating unforgettable moments, Hilton Grand Vacations offers access to beautiful vacation locations, allowing guests to reconnect with loved ones while enjoying their travels. The company emphasizes a vibrant work environment and is committed to professional development through internships and various career opportunities in hospitality and guest services.

📋 Description

• Translate marketing briefs and requirements into technically sound audience definitions and segmentation logic within Segment • Design, build, and maintain reusable, identity-aware audiences to support lifecycle marketing, personalization, and activation use cases • Serve as the in-platform SME for Segment, including audience creation, traits, events, and destination activation • Partner cross-functionally with Marketing, Data, and Engineering to align business needs with technical audience and data solutions • Validate, monitor, and troubleshoot data ingestion pipelines to ensure accuracy, completeness, and alignment with expected schemas • Configure and manage Segment Unify, including identity resolution, merge policies, and profile stitching • Ensure high standards of data quality, integrity, naming conventions, and platform governance across audiences and data sources • Develop and enforce SOPs, QA processes, and governance frameworks for audience creation, data onboarding, and change management • Monitor audience performance, data flow, and platform health, identifying and resolving issues and optimization opportunities • Configure and manage access controls, permissions, and Engage Spaces to support governance and privacy requirements • Document audience logic, operational processes, and governance standards to support audit readiness and scalability • Provide training, guidance, and best practices to enable stakeholder adoption and effective use of the CDP • Continuously improve segmentation strategies, platform usage, and operational processes to drive better marketing outcomes • Embody the Hilton Grand Vacations Values of Hospitality, Integrity, Leadership, Teamwork, Ownership, Now, • Adheres to Company standards and maintains compliance with all policies and procedures. • Performs other related duties as assigned.

🎯 Requirements

• Deep knowledge of Customer Data Platforms (CDPs), specifically Twilio Segment, including Audiences, Unify, Personas/Engage, and destination integrations • Marketing Systems integration knowledge with the ability to connect data, technology, and business outcomes • Strong understanding of identity resolution, profile stitching, and customer data modeling concepts • Experience with event-based data structures, schemas, traits, and tracking plans • Working knowledge of data pipelines, ETL processes, and data validation techniques • Familiarity with data governance principles, including data quality, naming conventions, access controls, and privacy compliance (Confluence experience is a plus) • Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced, evolving environment • Effective communication skills to translate technical concepts for non-technical stakeholders and enable adoption • Familiarity with downstream activation platforms (e.g., email, paid media, personalization tools) and how CDP audiences are consumed • Experience with API integrations, event tracking implementations, and debugging tools • 5+ years of hands-on experience with a CDP (Segment strongly preferred) • Experience in lifecycle marketing, personalization, or omnichannel activation strategies • Experience in highly regulated environments with privacy and consent considerations • Experience designing customer journeys, trigger-based campaigns, and segmentation strategies • Knowledge of A/B testing, experimentation frameworks, and personalization techniques • Understanding of attribution and campaign performance measurement • Familiarity with data privacy regulations (GDPR, CCPA/CPRA) and consent management practices • Proactive mindset with a focus on continuous improvement and optimization • Ability to influence without authority across cross-functional stakeholders • Strong communication skills for both technical and non-technical audiences • High attention to detail balanced with the ability to operate strategically and prioritize effectively

🏖️ Benefits

• Recognition Programs and Rewards • Excellent health care options, including medical, dental, and vision • A people-first culture • Go Hilton: Travel Discounts Program Hilton hotel rates worldwide. • Perks at work: Employee Pricing platform • Employee Assistance Program that supports your physical and mental well-being. • Paid Vacation Time and Paid Sick Days • 401(k) program with company match • Tuition reimbursement programs • Numerous learning and advancement opportunities • And more!