Product Marketing Manager

🕒 March 25

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NEAR Foundation

WebsiteLinkedInAll Job Openings

1 - 10 employees

Enabling community-driven innovation to benefit people around the world

📋 Description

• Own product marketing across the entire portfolio, not a single product line. • Build the commercial map through rigorous market research defining TAM, SAM, and SOM. • Own go-to-market strategy and execution for every product launch and build the launch playbook from scratch. • Develop positioning and messaging frameworks making complex AI products clear and compelling. • Drive top-of-funnel growth and qualified lead generation measured on pipeline impact. • Be the connective tissue between Product, Engineering, BD, and the market. • Use AI tools to move faster, draft better, and think bigger.

🎯 Requirements

• 4+ years of product marketing experience, ideally at B2B SaaS and/or AI-focused companies. • Strategic & Analytical: Proven track record of moving from broad market research to specific TAM/SOM modeling. • Strong writing chops: Ability to produce solid first drafts for various content without waiting for a copywriter. • Comfortable with technical products: Can read docs, talk to engineers, and translate features into customer value. • High initiative and comfort with ambiguity: Doesn’t wait to be told what’s next. • Actively use AI tools in work and are excited to push the boundaries of what’s possible with them. • Experience with developer tools, infrastructure, or platform products is a nice-to-have. • Familiarity with crypto/Web3 ecosystems is also nice-to-have, but AI and SaaS experience matters more.

🏖️ Benefits

• Ecosystem-first: always put the health and success of the ecosystem above any individual's interest • Openness: operate transparently and consistently share knowledge to build open communities • Pragmatism over perfection: find the right solution not the ideal solution and beat dogmatism by openly considering all ideas • Make it feel simple: strive to make the complex feel simple so the technology is accessible to all • Grow constantly: learn, improve and fail productively so the project and community are always becoming more effective