Senior Copywriter, Performance Creative

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🕒 May 19

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Forbes

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

👥 B2C

💰 $200M Corporate Round on 2022-02

Media • Finance • B2C

Forbes is a prominent global media company, known for its brand of content covering a wide range of topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It features news, analysis, and information about issues of concern to industry leaders and affluent individuals. Forbes is widely recognized for its authoritative rankings of businesses and industry leaders, such as the Forbes Global 2000, and is a trusted source for in-depth analysis of current events and trends in the financial and corporate worlds. Through its digital and print platforms, Forbes engages its audience with high-quality journalism and thought leadership content.

📋 Description

• Write long-form copy across the Forbes-owned customer journeys, including advertorials, landing pages, in-funnel page copy, and on-page persuasion • Script Video Sales Letters (VSLs) for paid social, native, and YouTube placements, particularly in Weight Loss, Debt Relief, Pet Insurance and other direct-response heavy categories • Own customer-lifecycle email copy across Forbes-owned journeys: long-form sales emails, autoresponder sequences, nurture flows, and re-engagement campaigns • Maintain need-state and message coherence from ad to advertorial to landing page to handoff, ensuring the customer journey reads as one continuous piece of persuasion • Work fluently inside compliance rails keeping persuasion and compliance aligned rather than in tension • Collaborate with vertical General Managers, Customer Insights, and Data partners to ground copy in real consumer triggers and performance read-outs • Ship multiple drafts a week and iterate from data, not opinion • Provide regular updates on copy performance and craft initiatives to the Creative leadership team • Occasionally partner with Creative Leads on ad copy, contributing hooks, angles, and headline systems where they sharpen the journey

🎯 Requirements

• 7+ years of long-form direct-response copywriting experience in performance-driven environments (DTC, supplement, FinServ DR, health DR, or comparable) • Portfolio of advertorials, VSLs, sales pages, or long-form sales emails with clear performance attribution • Mastery of long-form persuasion architecture: hook craft, story, mechanism, proof, transition, and CTA • Working command of the modern direct-response canon • AI-augmented writing fluency • Regular use of LLMs (Claude, ChatGPT, or similar) for research, drafting, iteration, and structured prompting across long-form formats • Editorial voice fluency • Demonstrated email and CRM copywriting experience: long-form sales emails, autoresponder sequences, and nurture flows • Portfolio should include email work alongside long-form direct-response samples • Demonstrated speed and volume in performance marketing environments • Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, and Brand • Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment • Excellent communication and organizational skills • Direct experience with GLP-1, weight loss, debt relief, insurance, or comparable regulated direct-response categories • Quiz funnel and branching-narrative copy experience • Familiarity with the publisher and native-ad ecosystem (Outbrain, Taboola, sponsored content) • Comfort reading performance dashboards (Looker, Tableau, in-platform reporting) • Experience building reusable AI workflows for copy production: templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds output without diluting craft

🏖️ Benefits

• Equal employment opportunities • Prohibits discrimination and harassment