US Market Manager – E-Commerce

🕒 March 26

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Lyto Brands Group GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🛍️ eCommerce

👥 B2C

🛒 Retail

eCommerce • B2C • Retail

Lyto Brands Group GmbH is a creative company specializing in developing D2C e-commerce brands for personalized products. Founded in 2020, Lyto focuses on creating unique experiences and memories for customers through tailored offerings that cater to specific target groups, such as personalized gifts for families and children. The team consists of marketers and developers dedicated to making homes special and individual by providing expertly designed products that delight customers, promoting a combination of creativity and commerce in the world of e-commerce.

📋 Description

• Full commercial responsibility for the US market across all three brands (famwalls, heybalu, Bo & Birdie) • Drive revenue growth and optimize conversion across the entire funnel • Expand and shape the product assortment based on US market insights • Understand which occasions, gifting moments, and cultural nuances are truly relevant to American consumers • Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across locations in Germany, Vietnam, and Moldova • Serve as the central point of contact for all US market decisions • Identify growth opportunities and analyze competitors • Support the development of a supplier and partner network in the US

🎯 Requirements

• Approximately 3 to 7 years of experience in e-commerce, preferably in a D2C environment • Direct commercial responsibility in a previous role (P&L responsibility, revenue targets or market-related KPIs — not only campaign management) • Strong understanding of what drives conversion and revenue in online retail • Strategic thinker with a hands-on mentality • US citizen or someone with a deep, lived understanding of American consumer culture and the gifting calendar (timing of Mother's Day, graduation season, holiday ramp-up) • Based in the EU, preferably Germany (timezone overlap with the core team is essential, and you will regularly visit our Düsseldorf office in the first months) • Fluent English required; German is a plus but not required

🏖️ Benefits

• Health benefits • Meal allowance • Top hardware (MacBook, widescreen monitor) • Regular visits to our loft office in Düsseldorf (monthly during the first 3 months; travel costs covered)